| VIEWER TARGETED | |
|---|---|
| Persons: 25-54, 18-49 | Women: 25-54, 18-49 |
| African-Americans: 25-54, 18-49 | African-American Women: 25-54, 18-49 |
| VIEWER PROFILE |
|
| Subscriber Count: 51.4MM Households | Home Ownership: 79% |
| Male/Female Skew: 30%/70% | Car Ownership: 75% |
| Median Age: 55 | PC w/Internet Access: 72% |
| Median Income: 48.7K* | DVR Household: 44% |
| Racial Comp%: White - 70%, Black - 21%, Other - 9% | |
| NETWORK PERFORMANCE |
|
gmc is the uplifting destination where viewers go to be entertained, inspired and to feel good about the family friendly values they cherish. Music, movies, dramas and comedies are the building blocks of the new gmc...It's Uplifting Entertainment.
- Recipient of the Parents Television Council's seal of approval for two consecutive years
- Subscriber counts have increased 150% since 2007 (+31 million homes) making gmc one of the fastest growing networks in cable
- 2nd fastest growing network in Ad-Supported Cable among W25-54 and W18-49
- 1Q'12 marks 15 consecutive quarters of year over year growth among W25-54 and W18-49
- Household and key demo ratings have posted double-digit increases consistently for the past three years
- World Premiere Movies average 2.2 Million unique viewers to premiere telecasts
- Stage Plays average 1.4 Million unique viewers to premiere telecasts
- Adding uplifting new acquired series in fall 2012 featuring Michael J. Fox, Jessica Biel, Brandy Norwood, and more
- Investing in over 25 original programs in 2012
Source: Nielsen Marketbreaks, LSD, 1Q'12-to date (12/26/11 - 3/12/12), based on Households, *Median Income based on P25-54.
